HOW IT WORKS
One conversation.
Then I handle it.
The goal is simple: you should never have to think about what to eat, when to drink, when to move, or how to sleep. That's my job.
You tell me about yourself — once.
Not a form. A conversation. I'll ask about the food you love, the food you won't touch, how you like to move, when you wake up, what you're trying to change. It takes about 15 minutes. You never do this again.
"Your hard exclusions — allergies, dietary restrictions, religious practices — are stored permanently and override everything. Always."
The 21-day calibration begins.
This is not a trial. It's a calibration period where I learn your actual patterns — not your intended ones. I start with educated guesses. By day 7, I'm adjusting. By day 21, I know what works for your body specifically.
"No charge during calibration. Your subscription begins after."
Instructions arrive at the right moment.
Once. One at a time. At the exact moment that makes sense for your schedule, your body, and your day. Not 10 nudges. Not a checklist. One instruction. You tap Done and get on with your life.
"Timing is learned. After 30 days I know your completion patterns better than you do."
You can swap or skip — it's fine.
If an instruction doesn't work for you right now, tap swap. Tell me why. I adjust. If you tap Off-Day, I restructure the rest of the day without complaint. No streaks broken. No guilt. I just adapt.
"Skips and swaps are data. They make the next instruction better."
Every Sunday — your Forma Digest.
A short narrative from me. What I observed this week. What I discovered about you that you probably haven't consciously noticed. One specific thing I'm changing next week based on what I saw.
"The Digest is where I share the patterns. Most people find this the most valuable part."
Every month — your Body Letter.
A personal letter from me. The emotional arc of your month. What changed. What stayed hard. What I'm watching in the month ahead. Written for you specifically — not generated from a template.
"Body Letters are the feature users say they most hate the idea of losing."
THE MORE YOU CONNECT
The better I know you.
Apple Health
Sleep, steps, resting heart rate, active energy. Enables schedule-aware and sleep-informed instructions.
Calendar
Busy/free blocks. Instructions work around your meetings — never into them.
Apple Watch
HRV, sleep stages, workout heart rate. The most personalised tier. Instructions adapt to your recovery in real time.
THE MEMORY LAYER
I don't just remember what you tell me.
I discover what your body actually does — the things you've never consciously noticed.
EXAMPLES OF WHAT I DISCOVER
"Your exercise completion is 2.1× higher when scheduled before 8am."
"You consistently eat better the day after a workout — not the day of."
"Your hydration drops 40% on remote-work days."
"Tuesday is your lowest completion day across all pillars."
"Sleep quality dips 2 days after a late night — not the following morning."
These observations are discovered from your actual behaviour — not assumed. They accumulate over months. After 6 months, I have a model of your body that took time to build and would take time to rebuild elsewhere.
Ready to find your forma?
21-day calibration · then $12.99/month · cancel any time
Start your calibration