Forma
"I remember. You just live."
Tell me about yourself once. After that, I handle your hydration, nutrition, exercise, sleep — and your cycle. One instruction at a time. You just tap Done.
$12.99/month after calibration · Subscribe here · No App Store fee
EVERY OTHER HEALTH APP
Gives you information and hopes you act
Dashboards. Scores. Charts. Streaks. The assumption: if you know enough, you'll do the right thing. Fifteen years of health apps have proven this wrong for most people, most of the time.
FORMA
Gives you one instruction and confirms you did it
Not information. Instructions. At exactly the right moment. Based on your actual body, your real schedule, your specific patterns. You don't think. You just act.
WHAT I HANDLE
Five pillars.
One coach.
The right amount, at the right time. Not a reminder — a precise instruction based on your day.
Meals you actually like, timed for your energy. I remember every preference. Every restriction. Every time.
The right workout, at the right intensity, scheduled around your actual calendar.
Wind-down instructions that protect tomorrow. Earlier when you need it. Lighter when you're depleted.
Every instruction adapts to your phase. Luteal days are gentler. Follicular days lean in. I handle it.
"You told me once. I handle everything after that."
Start calibrationTHE PROCESS
How it works
One conversation
Tell me about yourself — food you love, exercise you do, when you wake up. 15 minutes. That's all I need.
I build your forma
I map your day, your preferences, your body's patterns. No plan is shown to you. I just start coaching.
Instructions arrive
At the right moment, a single instruction. Drink this. Eat this. Move now. Wind down. You tap Done.
I learn and improve
Every day I get more accurate. After 30 days, I know things about your body you haven't consciously noticed.
THE LONGER YOU STAY
The better I know you.
Every tap, every skip, every rating adds to a model of your actual body — not your aspirational one. After 6 months, I know things about you that you haven't consciously noticed.
Educated guesses
Genuinely personal
Hard to replicate elsewhere
Seasonal patterns discovered
Effectively irreplaceable
Leaving feels like deleting a diary you never had to write
"I used to white-knuckle my health. Now I just follow the next instruction and get on with my day."
Beta tester · Apple Watch · Day 74
Find your forma.
21-day calibration. Then I handle it. Cancel any time.
Subscribe here — not through the App Store — to get the full $12.99/month price.